You’ll want to keep it simple, but more importantly the GIFs in your emails should serve a purpose.Making a GIF from scratch can be time-consuming, so make sure it works for you, not against you. Many of the same principles of designing email marketing campaigns can also be applied to the process of choosing the right GIF for your emails. While you may find this a certain GIF hilarious, your subscribers may not be able to relate. ![]() Humorous GIFs or memes often serve little purpose to your email and can often draw attention away from your main message, even leaving your subscribers a little confused. And if we’ve learnt anything about our subscribers, we know a smooth user experience is crucial. Is your email GIF adding value or wasting space?Įvery time you use a GIF, it fattens up your email size which means a slower load time. Here are some important things to consider when choosing a GIF for your email: 1. We recommend retiring these entertainment snacks to internal use – for things like G chat, Slack etc. More often than not we’ll come across emails with a GIF thrown in to add a bit of humour. Things to consider when you insert GIF into emailįirst things first, we want to make sure your email GIFs are serving a purpose. This underlines the importance of choosing your GIFs wisely- you might even consider making your own GIF (something we will detail later on in the article). A GIF might be distracting and/ or interfere with your overall brand and message.GIFs may not be accessible to vision impaired individuals or those using screen-reader technology.This underlines the importance of using email GIFs sparingly and wisely. Internet connection matters: slow loading emails may affect open rates. ![]()
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